Unlike the chain’s regular Hard Sweet Tea, the canned beverage will not be available at chain stores, and will be making its exclusive debut at prominent retail stores in the coming months. Customers can expect to get their hands on the new beverage in early March. The drink will make its first debut in the North Carolina and South Carolina regions, and will be available at popular retail stores, including - Circle K, Food Lion, Harris Teeter, Ingles, Lowes, QT, Sheetz, Spinx, and Walmart. The drink will also be available nationwide a bit after the Carolina debut.
The brand announced the big news through a joint press release, with Jackie Woodward, Chief Brand and Marketing Officer, Bojangles, quoting:
Briefing the public about the idea behind the new drink, Woodward added:
All you need to know about Bojangles Hard Sweet Tea
Scheduled for its official debut in March, Bojangles Hard Sweet Tea will feature a similar flavor profile to the chain’s iconic iced tea, but with an extra refreshing kick of alcohol. Customers can expect to find the upcoming chilled drink to be slightly similar to cocktails rather than iced tea.
Though the fast food chain has not hinted at an expected price for the upcoming Bojangles Hard Sweet Tea, customers can expect to pay a price similar to a regular cocktail. Hard tea will be available in 12-ounce and 16-ounce cans, which will both be available in 12-pack sets at retail stores across the country. The new drink will make its first appearance at participating stores in North and South Carolina.
Sharing his excitement regarding the partnership with the fast food restaurant chain, Nathan Kelischek, AMB Founder and Brewmaster, quoted:
As the upcoming Bojangles Hard Sweet Tea beverage will contain alcohol, it won’t be available to customers under the legal drinking age. Customers above the legal drinking age may still be required to show their IDs when purchasing similar alcohol-based beverages.
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